October 18th, 2014

Recruiters can’t sell the brand if there isn’t a brand to sell. Take the time to find what it is about your organization that you want candidates to know about. What do you want to stake your reputation on?

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  • October 9th, 2014

    The selling point behind job matching is that both candidates and employers can remain anonymous during the matchmaking process. The anonymity provides a more candid and non-committal communication experience between candidates and employers.

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  • October 6th, 2014

    If your marketing efforts are feeling a little stagnant, then it’s well past time to consider a new alternative to the same old hat. Do some research into what other industry-relevant thought leaders are talking about and leverage insights you feel would resonate best with your target audience. From there, develop a plan with those suggestions in mind.

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  • October 2nd, 2014

    I was recently invited to attend the Bay Area Advertisers Summit at Google’s headquarters in Mountain View. After seeing the agenda there was no doubt in my mind that I’d be going. I won’t brag about the amazing lunch on the patio or the great art that was featured at the summit. Instead, I’ll focus on the five things I learned at Google that you can use to optimize your advertising dollars:

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  • September 30th, 2014

    Timing is everything. The same rule applies to posting social content on behalf of your organization or client. Knowing when to best engage your target audience will determine if your posts are absorbed by the masses or lost in the ether.

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  • September 26th, 2014

    It’s the development of the survey itself and effective implementation that make all the difference. Not all surveys are created equal, which is why some companies succeed while others fail.

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